Make Sure Every Employee Knows How Important Their Job is!

It’s incumbent on dealership leaders to put meaning to each employee’s job function and in turn make sure they understand how their work contributes to the greater good of the company, regardless of their position.

All too often we celebrate and recognize those on the "front line" and not those in a support position. Each position in a dealership has a connection to customer satisfaction and profitability. Whether its someone in accounting, a lot porter, technician or parts counterperson, recognizing their importance is fundamental to a high-performance culture.

A dealership functions much like a sports team. Sales might score the points, but without the service team maintaining vehicles, the accounting team managing the details, and the detail team ensuring cars are showroom ready, the game would fall apart.

When one area struggles, the entire dealership feels it. When one area shines, everyone benefits. The best dealerships don’t have “departments” that compete, they have teammates who collaborate.  

When every team member sees how their role impacts the dealership’s success, accountability and pride grow.

• The detailer knows their work helps close a sale.

• The technician knows their accuracy prevents a comeback.

• The salesperson knows their promises rely on the team’s performance.

• The receptionist knows every greeting sets the tone for the visit.

That’s when a dealership moves from “good” to "great" when everyone pulls in the same direction.